The 6 steps to transforming your catalog into a growth driver
The 6 Steps
- Ensure the catalog has an intuitive interface that empowers business users to define and create new offers and promotions
- Ensure the catalog is centralized for improved data consistency and management of products and services
- Include intelligence to ensure offers meet KPIs while avoiding cannibalization
- Catalog federation for quickly creating and launching innovative offers and promotions with third-party products and services, and in compliance with TM Forum standards
- Product lifecycle management across the organization
- Cloud-native architecture for maximum flexibility with low operational footprint
