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The 6 steps to transforming your catalog into a growth driver

The 6 Steps

  1. Ensure the catalog has an intuitive interface that empowers business users to define and create new offers and promotions
  2. Ensure the catalog is centralized for improved data consistency and management of products and services
  3. Include intelligence to ensure offers meet KPIs while avoiding cannibalization
  4. Catalog federation for quickly creating and launching innovative offers and promotions with third-party products and services, and in compliance with TM Forum standards
  5. Product lifecycle management across the organization
  6. Cloud-native architecture for maximum flexibility with low operational footprint


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