For service providers today, it’s a whole new ballgame and the rules have changed.

Competition for customers’ attention and wallet share no longer involves the same old lineup of players.

Rather, the competitive landscape has exploded, and now includes OTTs, webscale companies, social networks, content & media providers, messaging & voice platforms, and even smart device vendors.

What this means is that the days of it being “just about connectivity” are long gone. Today, there’s competition to deliver the digital lifestyle.